Step 6: Set your budget and schedule – Next, you’ll determine your daily budget, starting at a minimum of $5 per day or $70 for lifetime. You’ll then decide how long to run your campaign for. You can also select “no end date” to run your campaign indefinitely and stop it later on when you feel it’s done its job. 
How much does it cost to make a TikTok ad?
TikTok Advertising Can be Expensive Compared to Facebook and Instagram – Obviously, some of TikTok’s best-known advertisers, such as Nike and Disney, have deep pockets when it comes to advertising. They are highly unlikely to quibble about cost unless there is a vast difference.
- It can seem more expensive than the more familiar Facebook / Instagram advertising, however.
- Ads on TikTok are still new.
- This means that TikTok can afford to charge a premium rate for them, knowing that advertisers aren’t going to abandon TikTok to compete with their competitors for prime Facebook/Instagram advertising space.
TikTok ads start at $10 per CPM (cost per 1000 views). Also, they require you to spend a minimum of $500 on a campaign. So you aren’t going to use formal TikTok ads for a cheap and cheerful viral marketing campaign.
What is the minimum daily budget for TikTok ads?
TikTok is one of the fastest growing social platforms in recent years and initially has a huge appeal to the younger generations. However, the older generations are slowly becoming more and more engaged with the platform. 
In-Feed: Honestly it’s as the name suggests, these ads appear in a TikTok users feed. News Feed Series: There are specific news feed apps such as BuzzVideo or NewsRepublic. These ads appear in these series and have different secifications from the In-Feed Ads. Vigo and Helo in-feed: These apps are actually third party apps that are either owned by the same company that owns TikTok or work closely with the platform. These apps are generally popular in other (usually non-English speaking) countries.
Minimum Spend: TikTok requires a $500 minimum ad spend, with a minimum campaign level daily budget of $50, a minimum AdGroup level daily budget of $20. A Brand Takeover: TikTok will guarantee five million impressions with this advertising strategy. It comes with a hefty cost of $50,000 per day. In-Feed Ads: Will set you back $10 per impression and you’ll have to pay for 600 impressions before you even start. A sponsored hashtag challenge: This is exactly what it says on the tin and costs $150,000 per week.
Prioritise Vertical Videos: Who watches an advert, when they know it’s an advert? Make your ad feel more native, so do what everyone else does and film it on your phone so it fits the screen properly! Limit the Video Length: These days, nobody likes a long video. Make sure your ad is anywhere between 9 and 15 seconds long. Start with an Impactful Visual: What do you do when you don’t find something interest online? You continue scrolling. The best way to avoid this? Make your video impactfully interesting. Centre all Important Elements: Keep all the important stuff like your brand name and the Call To Action (CTA) centered. That way, if TikTok decides to blur out the edges of the video, your audience don’t miss anything.
Add Background Music: TikTok is a noisy platform. It’s not often that users will be on TikTok with their volume turned down, so add some music to your ad to make it more appealing. Don’t Forget the Captions: If you write an engaging caption, then when a user is getting bored with your video, they will be able to read your caption and get the gist of what the video is about. So even if they do abandon the video, they’ll have read what you have to say about it. Include a Compelling Call-to-Action: You’ve gone to the effort of shooting an engaging video, spent money on serving your ad to users, so make sure you’re telling your audience what you want them to do after they’ve seen your ad.
Can anyone make a TikTok ad?
Step 1: Make sure you have a business account – In order to use the TikTok Ads Manager, you’ll need to have a business account for the platform. Switching over is both free and easy. In the app, simply go to Settings and Privacy, then Manage Account, and tap Switch to Business Account.
How long should a TikTok ad be?
2. Limit the Video Length – The best way to ensure that your video ad content is not trimmed, keep the video length between 9 and 15 seconds.
How long can TikTok ads be?
1. In-Feed Video Ad – TikTok’s standard ad format, In-Feed, allows you to embed a video ad that auto-plays within a user’s For You feed. In-Feed ads are up to 60 seconds long (although the optimal duration is only 15 seconds!), play with sound on, and look & feel like native content due to them having the same user interface as organic posts.
Is TikTok ads safe?
The ads have appeared on the front page of the short-form video app. TikTok said it took down the ads after Tenable shared its findings. Queenie Wong was a senior writer for CNET News, focusing on social media companies including Facebook’s parent company Meta, Twitter and TikTok. Before joining CNET, she worked for The Mercury News in San Jose and the Statesman Journal in Salem, Oregon.
2022 Eddie award for consumer analysis
Scammers are purchasing ads on TikTok, the popular short-video app, to promote fake mobile apps, diet pills and other bogus products and services, according to a report released by cybersecurity company Tenable on Thursday. The findings highlight the challenges facing TikTok as companies such as Microsoft, Walmart and Oracle consider purchasing a stake in the app, which could be banned in the US this month if its Chinese parent company ByteDance doesn’t sell its US operations.
The Trump administration recently issued two executive orders targeting TikTok, citing concerns that the app could be used by the Chinese government to spy on US government employees. TikTok has filed a lawsuit challenging the administration’s upcoming ban and says it wouldn’t send US user data to the Chinese government even if it were asked to do so.
“TikTok truly is the Wild West of social media,” wrote Tenable research engineer Satnam Narang in the nearly 50-page report on TikTok scams. “The platform raises myriad concerns for a prospective US owner.” TikTok said it removed the ads identified in the report after Tenable shared their findings.
TikTok has strict policies to protect users from fake, fraudulent, or misleading content, including ads. Advertiser accounts and ad content are held to these policies and must follow our Community Guidelines, Advertising Guidelines, and Terms of Service,” a spokeswoman for TikTok said in a statement.
The spokeswoman didn’t say how many people viewed these ads, but she said the company has “measures in place to detect and remove fraudulent ads.” Narang outlined several different types of TikTok scams that appeared in ads that were featured on the front page of the app, which is called “For You.” The page features videos based on a user’s interests and activity on the app.
- In one ad, scammers claim users can earn “$433 Per Day Playing Games.” When users click on this ad, they’re redirected to the Apple App Store where they are asked to download an app that’s really masquerading as another app.
- For example, an app called Super Expense is an app called iMoney, the report stated.
Other apps used to conceal iMoney include DaysTaker, CanEnrich, OlMoneing and Minemalist part-time. To earn money, users are asked to download apps and leave them open for three minutes or complete other tasks such as leaving positive reviews for Amazon products. Watch this: TikTok ban: What you need to know 02:23 In other TikTok ads, scammers used fake news articles that falsely claimed to be from CNN and Fox News to make it seem as if celebrities are promoting certain diet pills. Users are asked to provide their address and payment information to receive a “free” bottle of diet pills.
Once they hand over this information, they’re enrolled in a trial program that costs $90 if they don’t cancel within 14 days. Scammers also earn money every time a user takes an action resulting from their marketing. Scammers have also used TikTok ads to dupe people into buying knock-off or overpriced goods or signing up for questionable credit repair and tuition assistance services, according to the report.
In some cases, users complained online that they received the incorrect item after ordering a product they saw featured in a TikTok ad. This isn’t the first time Tenable has spotted scams on TikTok. Last year, the same researcher found scams on the short-form video app that involved directing users to adult dating sites, impersonating popular users and boosting likes and followers.
A TikTok spokeswoman at the time said they pulled down the accounts referenced in the report. “TikTok users would do well to be skeptical of many of the advertisements on the platform, because at the end of the day, they’re not always what they appear to be,” Narang wrote in the latest report. Scammers have also used other social networks including Facebook and its photo service Instagram, Twitter and Snapchat to trick users.
As of July, TikTok has more than 689 million monthly active users worldwide.
How do TikTok ads work?
What are TikTok ads? – TikTok ads are promoted content (usually full-screen videos) that a brand or creator pays to show to a specified target audience. Ads on TikTok are a form of social media marketing, and they usually aim to spread awareness about the advertiser or sell a particular product or service. When it comes to TikTok ads, there are three levels of organization:
TikTok Ad: A single advertisement (usually in the form of a video that promotes a product or service, or a special TikTok offer). TikTok Ad Group: A collection of TikTok ads. TikTok Campaign: A collection of TikTok ad groups.
For example, a clothing company might make a TikTok video ad for a pair of sneakers, which is one of many different sneaker marketing videos in an ad group, which might then fall under a campaign about a summer footwear sale.
Why are my TikTok ads not spending my daily budget?
Conclusion – When your ads aren’t spending, don’t panic, TikTok is trying to help you before you waste any of your ad budget. Most likely the reason your ads aren’t spending is a simple and easy fix such as not bidding enough or not allocating enough budget towards the campaign.
How do I increase my TikTok ad budget?
Strategy #1: Increase your TikTok ads budget – The first strategy for scaling is increasing your ad budget. In other words, increase the amount of money you’re willing to put into your ads, This sounds pretty straightforward, right? However, one question that you’ll likely ask next is: How much of an increase is enough? You don’t want the new budget increase to be too big or too small.
Disrupt TikTok’s algorithms Affect the Pixel optimizationResult in a spike in cost per action (CPA)
So, here’s what you should do instead: Increase the daily budget by 30-50% if your ad group spends between 80-90% of the daily budget. To do this, you need to leverage TikTok’s campaign budget optimization (CBO). The CBO is a feature that automatically optimizes your budget at the campaign level,
Set up a new ad campaign on your TikTok ads account. Choose an Advertising Objective (lead generation, video views, app installs, reach, etc.)Toggle the Campaign Budget Optimization switch onInput a Daily Budget that all ad groups in the campaign will shareChoose the Lowest cost Bid Strategy Select standard as the delivery typeConfigure the remaining ad group settings ensuring they all share the same optimization goal Create your ad
Another thing to note if you want to scale a TikTok ads group is to ensure that the daily budget is spent within a preferred CPA. and if you want the ads group to become more stable, they need to pass the TikTok ads Learning Phase, What is this Learning Phase? It’s the initial stage of ad delivery when the system keeps exploring potential customers to help the ad reach a more suitable audience.